So your revenue is too low? If you've been through the earlier steps, you're getting new customers and keeping your existing customers. Assuming there's not some other factor behind this question, a third option is to increase the average sale value.

Are there additional products you could add to your range? Evaluate your existing product range to identify gaps where additional products could complement your current lineup or cater to customer needs. Consider launching new items based on market research or customer feedback that align with your brand and value proposition.

Does your selling routine include options for:

Cross-selling. "Would you like fries with that" is a classic example. What else could you offer to go with this item that would add value and / or help the customer get the most out of their purchase? Understand complementary products that customers typically purchase together. Highlighting these during the sales process can enhance the overall customer experience. Ensure your sales team is equipped to suggest additional items based on customer purchases, like suggesting a phone case with a new smartphone.

Up-selling. Encourage the customer to move from a low-end item to a higher-end one. Offer services in best / better / best or gold / silver / bronze. Most customers will select the second-tier item when presented with these options. Clearly communicate the added benefits and features of higher-tier products to justify the price difference to customers.

Bundling. Putting products or services together into a single attractive package creates a high "perceived value". Use marketing campaigns to promote bundles as limited-time offers to create urgency.

Smart merchandising. It's no coincidence that supermarkets all follow the same general product arrangement. It's not designed for staff convenience or management likes. Things like signage, ticketing, presentation and packaging, traffic flow, point-of-sale displays, sales tools and on-hold messages can all increase (or decrease) the average sale value. Analyse and optimise your store layout to ensure high-margin items are prominently displayed and easily accessible, encouraging impulse buys.

Working margins and pricing. You must understand your margins and how they affect your bottom line. Avoid discounting and price wars - although in the current environment, it can be difficult - as shown by retailers being taken to the Commerce Commission for regular "specials". Say your margin is 35% and you reduce the price by 10%. Your sales volume must increase by 40% to create the same profit. If you raise the price by 10%, sales volume can fall by 22% without reducing your profit. There are many other factors to consider - but you need to understand these figures in your business.

As usual, breaking the task into manageable steps is the simplest way to successfully tackle the challenge.