In the last three years, we've touched on dozens of aspects of growing your business. There are hundreds more possible topics. but this is our final article. I've tried to show that, although there's not one golden bullet that will produce 100, 50 20 or even 10 per cent growth, there are many that will create a few per cent growths.
The secret is to always work ON your business as well as IN your business. It's so easy to lose sight of the fact that a growing business has its own needs.
And there is another secret to growing your business. Having a second pair of eyes look at it with you (as long as they can be frank in their discussion) will give different insights. You can pay someone (making sure they're following your lead and not merely their own structure) or you may draw on someone you know. Both have their strengths and weaknesses. Unsurprisingly I prefer the paid approach, but as with any relationship they require openness and effort.
The other big issue is where to start. I'd suggest developing a vision statement (if you don't have one) would be an excellent place to start. It's quick (but not a five-minute job) and guides everything else. People sometimes think that's a bit abstract / pointless - but I have seen situations where it has proven its value many times over.
I also recommend the Rocket mentioned in our first newsletter. By keeping this in mind, you can avoid the temptation to deal with the bits that are your thing and ensure your growth is balanced.
Other than that, simply do it. Should a task stress your own skills, hire a specialist to take on the task - under your supervision. This is commonly done in areas such as accounting, websites, etc, but it can be done in any area - even ones you could do yourself if you only had time. The key is to keep working on your business (as well as keeping your business working).