Marketing and sales

How can I get new customers of the right type?

How much does it cost to get customers?

Why can't I keep customers?

How can I get my revenue up?

How well does our brand convey our image?

How consistently do we use our brand?

How do we tailor offerings to different segments?

How do we monitor customer satisfaction levels?

How successful is our promotion and advertising?

How do we track the return for each advertising and promotional activity?

Do we set and monitor sales targets?

How effective are sales channels?

How clearly defined is our pricing position?

Is pricing tailored to each customer segment?

How responsive is pricing to inflation, market conditions, profitability etc?

How pervasive and consistent is the use of our brand?

How effectively does our branding represent the image we want to portray to our customers?

How well is our brand recognised in the market?

How effective are we in attracting our preferred customer type?

Is the cost of acquisition of new customers low in relation to the lifetime value of that customer?

To what extent do we segment our customer base and tailor our offering to the specific needs of each segment?

To what extent do we monitor customer satisfaction levels?

How successful is our promotion and advertising?

To what extent do we track the return on investment for each advertising and promotional activity?

To what extent do we evaluate marketing activity in relation to the strategic direction of the business?

Do we set sales targets and measure success in achieving these?

How effective are our existing sales channels in reaching our target market segments?

How clearly defined is our pricing position, i.e. premium-priced, going rate priced, discounter?

Do we have a pricing schedule that requires authorisation to be discounted?

To what extent is our pricing tailored to each customer segment?

How responsive are our price adjustments to changes in inflation, market conditions, profitability and other factors?