No matter how quick the pace, it seems keeping up with technological changes is one of the greatest challenges we face! Just as we get comfortable with one form, a new slew comes to town.
It's not essential to be an early adopter. The key is to select the tried and true methods that best fits with your business's goals.
Utilising webinars to market your business is certainly one such trend worth further examination.
Webi-what? Indeed. A webinar is simply a web-hosted seminar, hence its cutesy mashed up name.
Webinars are certainly not new to the small business scene, however, the technique of implementing them as a marketing strategy is.
Need ideas? Interview an expert, feature a customer or vendor, host a Q&A, preview a new or upgraded service/product or simply teach something.
The three major benefits of webinars over traditional marketing channels are:
- They provide a level of engagement that content based articles cannot - they encourage a conversation and rapport.
- They are more efficient in terms of time - no travel necessary, no wasted time in between meetings, etc.
- They are customisable and without the limitations set by scale - hosting 1000 people is no problem when done online!
Webinars are usually instruction or education-based and are a great way to interact with customers, engage potential clientele and encourage users to try out a service or product you offer.
However, they can be used to equal effect as a post-sale tool. Hosting these kinds of webinars helps to establish your brand as helpful, encouraging and an expert in the field.
Drive traffic to your website by incorporating Search Engine Optimisation into your webinar listings.
Describe the content of your webinar using key words. This can improve your search engine rankings. Hosting an archive of webinars supported by lots of juicy keywords can give you an additional boost.
Host a virtual web event, combining the benefits of the tradeshow with the convenience of the internet. Consider product briefings and demos or events that compliment current seminars or conferences in your industry.
Include lead-generating questions in the sign-up form to take advantage of the niche market users who are attending. Offer discounts or perks for becoming a subscriber or providing an email address to receive future news and event info.
Follow up the webinar with attendee feedback forms to best cater your next event to your audience.