That's right, these days social media management is calling for its own set of tools! A carpenter with their hammer, a doctor with their stethoscope and now the small business owner and their kit of social media tools.
Some experts will say that before you begin to hone in on your 'tools', savvy business owners will always ask themselves why and what; why do you wish to employ a social media platform and what do you want to gain from it?
There is no point in making a huge social media effort without a plan to substantiate progress.
Be prepared, social media is an investment and a commitment, so have the time to dedicate to the endeavour.
What should be in the kit?
The ideal social media tool kit should consist of four 'compartments':
- Social Networking
- Multimedia Tools
- Online Reviews and Opinions
Each compartment should be analysed independently. However, the most ideal tools will provide a synchronicity between them, creating fluid transitions.
There are a lot of options out there, a seemingly endless list of management tools purporting to make your social media life easier. So how to select which items will remain in your kit?
Consider these four factors:
- Affordability - how much is this really costing you?
- Scalability - can this grow with you?
- Cover the trinity? Facebook, Twitter and Linked In - does it post to all three?
- Update posting assistance - does it allow for post scheduling?
Four ticks? Means this tool may be worth it.
Ready to check out some options? Start with HootSuite, VerticalResponse, Sprout Social, Sendible, or Postling.