Facebook provides two-way communication between consumer and company. It builds brand recognition, is incredibly versatile and has a massive audience.
Moreover, Facebook shares content seamlessly. Ever heard of going viral? Well we can thank Facebook for that! It is time to embrace the Face and more importantly, make it work for you. First, you need friends!
Here are some things you can do to build a better follower:
- Personalise your profile - add a variety of pictures that reflect who you are as a business owner.
- Commit to the page and post regular, unique and interesting commentary that keeps fans engaged
- Analyse your progress; utilise Facebook's insight tools to track the performance of your page.
Do not be fooled by services touting their ability to provide you with '1000 friends for a low, low price of'. These are just numbers- and can be counterproductive in that Google is wise to these "tricks" and can actually penalise your site. What you need are engaged, interactive fans.
The goal is not to close a sale, but rather to provide interesting content. It may create a jump to your ecommerce site.
Provide a reason for consumers to visit your Facebook page, and it may create a jump to your ecommerce site. Create a voice and personality that goes beyond the corporate blah-blah that bores users. Above everything, Facebook is personal and fans only like pages that reach out and speak to them specifically.
Experts suggest a 70/30 model – 70% interaction, 30% sales- when it comes to Facebook. Users are likely to 'unlike' a page that they feel is flooding their feed with junky promos.
It's all about content - videos, images, contests, guidebooks, newsletters - it must be relatable and intriguing.
Friends and likes are not stats to be quantified. They are a source of intelligence when it comes to investigation among your market niche. Make them part of the process by running surveys or polls on new products and services.
Run market tests on the most simple platform - testing names, colours, designs, etc. Run contests, promotions and offer deals and discounts with each 'like'. Just like everyone else, Facebook users like to be rewarded for their loyalty.
Often consumers feel that companies are faceless and impersonal. This is the ultimate reaching-out tool, a chance to put a face to a name. Being responsive makes consumers feel appreciated.
Aim to become a more exclusive group over time. Accept all members in the beginning and slowly weed out those who do not contribute or promote your ideals.
Join local groups, like-minded industry pages and the groups your customers might be interested in. Like and be liked!