Starting a blog, whatever the reason - to boost sales, connect with customers or enter into a new market niche - can be an invaluable asset to a small business owner.
We have talked relentlessly about the importance of mobile marketing and the acceptance that websites and a presence on the Internet are no longer optional strategies.
The business blog is the next logical step in building a strong and reliable online presence and is the best way to more personally connect with customers on a simple platform.
Formulate the business blog as the hub of all communication and content related to your business. Regularly updated, significant content will automatically increase SEO.
The blog should give your brand visibility, credibility and exposure, while maintaining your core values and goals.
Expert in a related field? Posting articles and content related to the business can draw in a new niche and widen your scope when it comes to website traffic.
Well-built blogs will show your company's personality, distinguishing it from the competition and providing an outlet for sharing knowledge and expertise.
Blogs are an excellent way to handle client queries, complaints or concerns. Operating in an open book fashion, sharing advice with other customers who may share the same concerns provides a superior level of customer support.
Tracking the visitors and comments to the blog can also allow for a more meticulously planned marketing strategy to develop, based directly on the market response.
A few things to avoid when starting a business blog:
- Do not attempt to control the user's experience- sounds and auto-start videos are a huge consumer turn-off!
- Readability is key- avoid too-bright colours and hard to read text.
- Blogs are a short and sweet method of communication - keep to the point and try to stay at less than 500 words.
The 'Blogosphere' is becoming a powerful tool- be respectful to the community and avoid stepping on toes. A good way to achieve this is to first research blog etiquette.
Maintaining a business blog may seem a large investment when it comes to time, however the returns are visible across the board-boosting sales, creating better customer communication and increasing brand visibility and engagement.