If you aim at nothing, you will hit it with remarkable accuracy.
Monthly webinars are designed to present key ideas on business principles to those in a position to implement them. We provide a follow up service to all attendees to encourage you to actually do something about it. After all, no matter how many courses you attend, your business will stay the same unless you implement some new ideas.
Thursday, 22nd February 2018
All businesses need a check up from time to time. The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a systematic diagnosis of the external and internal factors that affect the profitability and market success of your business.
By looking at both the positive and negative elements simultaneously it provides a simple, rounded perspective on evaluating a particular business idea, an area of operations, or your business as a whole.
It can also suggest strategies for responding to the situations you will uncover.
Thursday, 22nd March 2018
Lead generation can be expensive in terms of both time and money. Generating leads are done on an almost daily basis and includes everything from handing out business cards and asking for referrals, to send out press releases, writing blogs, and posting on social media sites.
The problem is that many business owners only have time to do any of these things sporadically.
This webinar will look at systematic methods of generating and converting leads into customers, something that is absolutely vital to a business’s growth.
We’ll talk about the techniques you can use to both capture and make use of the contacts you make, plus how to tell which contacts are most likely to be worth your time pursuing.
We’ll also look at how to implement an effective end-to-end lead management system to ensure you get the maximum value from your marketing budget by identifying likely leads up front, tracking your interaction with them, and converting them into sales.
Thursday, 26th April 2018
It may sound a little simplistic, but there are really only 4 fundamental ways to successfully grow a business - in other words make it more valuable:
We will not only look at those four ways, but explore how some top performing businesses have used them to significantly improve their profitability.
We will have a number of very practical ideas for you to implement as a first step to achieving some terrific results.
Thursday, 31st May 2018
If your success depends on your ability to sell to a company rather than an individual, you probably realise that getting a foot in the door of good prospect companies can be a difficult task. And, even after you have a signed contract in your hand, maintaining that business relationship in the face of aggressive competitors can be difficult.
Marketing to a business requires a different approach to marketing to consumers. We'll explain the differences between the business and consumer marketplaces and the marketing strategies you need to utilise in order to be successful.